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Demand Generation Manager

Department: Marketing Direct

FIND YOUR MISSION

Missions are accomplished with people, driving towards a greater purpose. At ClearCompany, our mission is to help our 3,000+ clients achieve theirs. When talking to our own team of A players, you’ll find that it’s not only the opportunity to drive this mission forward that keeps us thriving. It’s the freedom, flexibility, and support ClearCompany provides back which contributes to our professional development and the pursuit of our personal missions and passions outside of work. Learn more about our state of the art, cloud-based talent platform and why you should consider joining us here.

DEMAND GENERATION MANAGER

Listed in the Inc. 5000 for multiple consecutive years as the fastest growing Talent Management platform in America, we are expanding our Demand Generation Team with a mission to increase demand through engaging digital content that drives potential prospects to ClearCompany resulting in lead generation.

The base compensation for this position is $95,000 to $120,000 annualized depending on experience and qualifications. This role is eligible for an additional compensation incentive in the form of a corporate incentive bonus of up to 10% of the base salary.

ABOUT THE ROLE

We’re looking for a Demand Generation Manager to drive pipeline growth through both inbound and outbound motions. This role is focused on creating relevant, intent-driven experiences for target accounts, leveraging ABX strategy, 6sense insights, and close Sales alignment to influence revenue.

This is not a volume-driven MQL role. You’ll be responsible for account engagement, buying group activation, and pipeline impact across the full customer journey.

WHO YOU’LL WORK WITH

ClearCompany believes deeply in the value, power, and impact of marketing. Reporting to the VP of Growth Marketing, you will join an established and growing team of smart, driven, and creative marketers, supported by strong agency partners. This role operates in a highly visible, cross-functional environment, partnering closely with Sales, Sales Development, Marketing Operations, and Product Marketing to drive cohesive, account-based growth.

You will collaborate with Sales and ADRs to align on target accounts, buying group strategy, and in-market signals; work with Marketing Operations to ensure clean data, accurate reporting, attribution, and 6sense integration; partner with Product Marketing and Content to align messaging and assets to ICPs, personas, and buying stages; and coordinate with agencies and manage platforms across paid media, lifecycle, events, and web to deliver unified ABX experiences. You’ll also provide visibility to leadership on account engagement, pipeline influence, and performance against revenue goals.

WHAT YOU’LL DO

  • Plan and execute ABX programs aligned to ICPs, target accounts, and Sales priorities
  • Leverage 6sense intent data, predictive scoring, and buying stages to drive account prioritization and campaign orchestration
  • Design and activate stage-based plays (Awareness, Consideration, Decision) across multiple channels
  • Build and manage full-funnel demand programs that influence net-new pipeline, accelerate active deals, and support expansion
  • Translate intent signals into actionable insights for Sales, including account alerts, talk tracks, and campaign air cover
  • Partner with Sales to ensure marketing programs support real opportunities and active deals
  • Monitor and optimize campaigns based on account engagement, buying group coverage, and pipeline progression
  • Define and report on account-based metrics as well as inbound metrics, moving beyond just MQLs to measure quality, velocity, and revenue impact as well as channel conversion metrics
  • Collaborate with Account Development Management and Marketing Ops to manage our account, lead and contact database, ensuring our marketing efforts reach the right people at the right time, every time
  • Manage agencies, vendors, timelines and performance for key lead sources including PPC, ad buys, and other paid and organic efforts
  • Continuously test, learn, and iterate to improve performance and scalability

WHAT WE’D LIKE YOU TO HAVE

  • 4–7 years of experience in B2B SaaS demand generation or growth marketing
  • Hands-on experience with inbound and ABM / ABX strategies and account-based execution
  • Strong working knowledge of ABX tools such as 6sense (intent data, segments, buying stages, reporting)
  • Experience running multi-channel campaigns (paid, email, web, SDR, events)
  • Proven ability to collaborate cross-functionally with Sales, Marketing Ops, and Product Marketing
  • A strategic thinker and an analytical mindset with the ability to turn data into insights and action
  • Excellent writing and communications skills with a phenomenal attention to detail and strong presentation abilities
  • Experience shifting from lead-based to account-based measurement is a strong plus
  • Familiarity with Salesforce and marketing automation platforms (HubSpot ideal)

WHAT YOU’LL LOVE ABOUT CLEARCOMPANY

  • The people! Our employees and customers consistently express the best thing about ClearCompany is our close-knit, exceptionally talented team. Check out our achievements and G2 reviews.
  • A commitment to inclusion & belonging. Engagement = Inclusion. Your uniqueness powers our vision of a world where organizations perform optimally with empowered managers and engaged employees. Not only will you transform how we do business, but you will be a catalyst to change the world of work for our 3,000+ customers.
  • Outstanding benefits. Flexible vacation, medical/dental/vision, 401k with match, and even pet insurance. We’ve got your back so you can live your best life. See the full list here.
  • It’s about ideas over egos. You will have the freedom to explore new ideas and approaches in an entrepreneurial environment, supported by a collaborative team. Learn more about our core values.
  • Professional growth. We have promoted 24% of our team members annually compared to 11% across the industry and open new roles to our employees first.
  • Our environment! We celebrate success and believe in transparency and teamwork to get us there. We invest in collaboration tools so you can meet with your team face to face. You can even drop in for a virtual coffee break, connect with your ClearCompany mentor, or jump into a training session with our Learning Managers. Learn more here or check out our Great Places to Work Certification and Glassdoor reviews

ClearCompany is an equal opportunity employer. We support and encourage diversity.

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